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Vacature: Digital Designer bij KEEN in Rotterdam

As a Digital Designer you will be responsible for turning business initiatives and goals into creative, user-centric experiences to delight and captivate our fans not only for KEENFootwear.com, but also for our partner eCommerce sites. Your understanding of modern web design techniques and eCommerce best-practices will set the foundation for our next evolution of digital consumer experience. You will drive the design of desktop, tablet, mobile, and email form factors and of key digital marketing collateral including social media assets, digital catalogs & look-books and digital retail tools. This position will require proficiency in design software, color correction, layout design, and typography. You will work with the international digital/graphics team. This position will require a broad spectrum of design expertise, including drawing, illustration, and studio art skills.

The ideal candidate will have previous work history and portfolio assets to demonstrate a deep understanding of eCommerce layout design, promotional campaign creative, email layout design, and various types of marketing assets and collateral. You will be rooted in a strong foundation of design philosophy and tooling, but will continuously be looking for new trends and opportunities to evolve the way fans interact with our brand.

Key Responsibilities:

  • Receive creative briefs and execute creation of web-optimized assets for weekly marketing/messaging campaigns and features on KEENFootwear.com and other digital assets.
  • Work closely with the eCommerce, marketing and creative team to develop and produce creative for all EMEA and partner ecommerce sites, email campaigns, online marketing and features/functionalities.
  • Develop high level and/or detailed mockups and prototypes to effectively communicate interaction and design ideas.
  • Utilize internal collaboration tools (i.e. JIRA and Slack) to ensure efficient workflow of projects through asset lifecycle.
  • Collaborate with cross functional design, development, and business teams to ensure all aspects of user experience have been thought through and optimized.
  • Partner with front-end development team to create and regularly maintain digital style guide for repeatable UI patterns and typographical treatments to ensure quality and consistency of design.
  • Collaborate and pair with front-end development team to define templates and constructs that balance quicker time-to-market execution with brand creativity/flexibility.
  • Identify opportunities to strategically test certain assets using tools such as Google Optimize for A/B, multi-variate testing.
  • Collaborate with the international teams to align in modifying art direction assets from brand headquarters and building EMEA specific assets.
  • Communicate with KEEN team members and external vendors/printers on all aspects of projects to produce final graphics that are delivered on time and that represent the KEEN brand.
  • Constantly drive excellence in production and storytelling.
    Bolster brand positioning objectives and amplify key brand attributes in every piece of content produced.

Leadership/Cultural Responsibilities:

  • Enthusiasm and ability to effectively contribute and enhance KEEN’s unique culture, philosophy and core values.
  • Contribute to an environment of trust, mutual respect and fun.
  • Maintain a strong commitment to teamwork and concern for others.
  • Work harmoniously within a diverse environment, with a wide variety of people and with every level of the team.
  • Professional, flexible, energetic, creative, resourceful, positive attitude, detail-oriented.
  • Eagerness to take on additional responsibilities and expand knowledge of both the company and footwear industry. Seek growth and learning opportunities.
  • Maintain a high level of personal responsibility, accountability, ownership and integrity.
  • Use effective communication and listening skills.

Knowledge/Skills Required:

  • BA/BS degree in Design (e.g. interaction, graphic, visual communications) or a related field or equivalent practical experience.
  • Strong understanding of digital design, layout and typography
  • Strong communication and collaboration skills
  • Mastery of Adobe CS (Photoshop, Illustrator, InDesign)
  • Knowledge of HTML, CSS, Javascript and responsive web design
  • Experience: 2+ years in an eCommerce environment and understand the consumer needs of shopping and brand positioning in various device formats. Specific experience working in an adaptive mobile system previously is desired.
  • Experience designing with localization and translation in mind.
  • Strong, clean visual design sense.
  • Excellent project management, communication, time management and teamwork skills.
    Self-motivated, shows initiative, quick learner.
  • Must possess enthusiasm for helping on all aspects of marketing and graphic design projects
  • English written and verbal on proficient level. German, a plus.

Employee Conduct: It is the responsibility of every employee to contribute to a positive work environment through: teamwork, positive, honest and effective communication, and professional interactions with co-workers, customers and partners.

KEEN, Inc. is a values-led, independently owned outdoor footwear brand from Portland, USA with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN employees passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others.

Please forward your motivational letter and CV in English to: anja.vanderhulst@keenfootwear.com

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